City of Fort Worth: Moving a Million
Coordinated Community Engagement for Citywide and Neighborhood Transportation Plans
Client: City of Fort Worth Transportation and Public Works Department
The Challenge
The City of Fort Worth is advancing multiple overlapping planning efforts to improve safety, mobility, and quality of life for its rapidly growing population. The Transportation and Public Works Department is leading development of the Master Transportation Plan, Vision Zero Safety Action Plan, Eastside Transportation Plan, and Connecting the Core.
At the same time, other departments—like Parks & Recreation Department (GREENprint) and FW Lab (ReImagine Fort Worth – 2050 Comprehensive Plan)—are completing their own master planning initiatives.
Traditional outreach methods—public meetings, city websites, and social media—were just not doing the trick engaging the community—especially the underserved, including transit riders, lower-income neighborhoods, and communities of color. The City needed a coordinated and inclusive engagement strategy that avoided redundancy and fatigue while ensuring meaningful participation across all planning efforts.
Our Approach
Pavlik and Associates serves as the lead engagement partner for Fort Worth’s transportation planning initiatives, helping the City communicate clearly across departments and connect with a wide range of community members.
We work closely with nationally recognized prime consultants to support project-specific needs. For the Master Transportation Plan, we partner with AECOM; for the Vision Zero Safety Action Plan, we work with Toole Design; for the SMART Grant and neighborhood-scale plans, we support TranSystems.
To bring consistency to the public experience, we created Moving a Million (M1M)—a flexible, citywide outreach brand. It ties together multiple planning efforts under a common visual and messaging platform, allowing each project to maintain its unique focus while contributing to a larger conversation about Fort Worth’s transportation future.
Key components of our approach include:
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Coordination across City departments to streamline engagement and increase efficiency
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Development of branded materials: style guide, collateral templates, event signage
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20+ pop-up events at arts festivals, college campuses, and neighborhood meetings
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A full week of transit-accessible outreach at major transfer stations
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Customized messaging and outreach for each City Council district
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Translation of complex technical plans into clear, plain language
The Impact
Thanks to a unified strategy and collaborative approach, the City has engaged a broader and more diverse cross-section of residents—without overwhelming them. Transit riders, underserved neighborhoods, and new voices are actively shaping the future of Fort Worth’s transportation systems.
By aligning outreach across departments and consultant teams, Pavlik has helped the City maximize public dollars, reduce duplication, and create a more inclusive and effective engagement process.
Services
Provided
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Public engagement strategy and execution
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Cross-departmental coordination
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Outreach branding (Moving a Million)
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Pop-up and transit-accessible outreach
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Visual and plain language materials
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Survey design and data analysis
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Multichannel communications (social, digital, print)
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Council district–specific messaging and materials
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Media engagement and monitoring
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Stakeholder coordination
Project Partners
We proudly support the City of Fort Worth as a trusted engagement lead, working in collaboration with nationally respected firms:
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AECOM – Master Transportation Plan
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Toole Design – Vision Zero Safety Action Plan
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TranSystems – SMART Grant and neighborhood-level transportation planning under the General Planning Contract
Our ability to integrate with multidisciplinary teams ensures consistent communication, coordinated outreach, and meaningful engagement citywide.