City of Terrell

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Over a period of five years, Pavlik engaged with the City of Terrell’s leadership to garner a detailed understanding of the community’s strengths and weaknesses and develop visions of the future as shared by property owners, businesses, City elected officials, Terrell ISD, Kaufman County, and STAR Transit.  The professional relationship began with Linda Pavlik leading public engagement activities for a Downtown Master Plan.  Moving forward, the Pavlik team began auditing communications such as websites and printed materials to evaluate their effectiveness and making recommendations for Improvements.  Subsequently, Pavlik supported the City and Terrell Economic Development Corp. in developing an informational campaign for the referendum to create a Type B sales tax with funding from the Type A sales tax fund. 

By performing these and other similar tasks over time, Pavlik not only deepened its understanding of how to communicate most effectively with the general populations of the city, but also how to enhance key messages with what becomes changing relevance over time.