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Texas Blossoms 

Rebranding, Event Coordination/Promotion, and Media Strategy 2023 - 2024 


Client: Texas Blossoms

Background Info
 

Texas Blossoms is a 501(c)(3) nonprofit dedicated to planting and maintaining blossoming trees in historically underserved public spaces—bringing beauty, environmental value, and economic potential back to neighborhoods across Texas. 

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Formerly known as Eastside Blossoms, the organization engaged Pavlik and Associates in 2023 to lead a full rebranding initiative and coordinate the return of its signature fundraising gala, Back In Bloom. 

The Challenge

With a new name and a bigger vision, Texas Blossoms needed a refreshed brand that honored its Fort Worth roots while positioning it for statewide expansion. At the same time, the organization sought to energize donors, expand visibility, and reintroduce its mission to the public through a high-impact fundraising event. 

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This wasn’t just about changing perceptions—it was about building momentum. 

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That meant: 

  • Developing a brand that reflected statewide aspirations 

  • Telling a compelling story across platforms and audiences 

  • Executing a mission-aligned gala on a lean nonprofit budget 

  • Securing media attention and community engagement that could grow 

Our Approach 

Pavlik led a comprehensive communications strategy—from identity development to public relations execution. We created a new name, visual identity, and website that captured the organization’s purpose and potential. 

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To relaunch its signature event, we coordinated event details, print and digital promotions, and meaningful programming, including the screening of an award-winning environmental film. We also secured media coverage with CW33’s Inside DFW and the Fort Worth Report, helped place a board member on television, and collaborated with local influencers to broaden reach and drive attendance.

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To promote sustainability and reinforce the organization’s mission in a tangible way, we designed a custom promotional item printed on wildflower seed paper. Once attendees were done with it, they could plant the paper and watch it bloom—literally growing the Texas Blossoms message. Distributed at events like the City of Fort Worth’s Earth Day celebration, the seed paper connected people to the nonprofit’s purpose in a lasting, memorable way. 

The Impact 

  • Website Engagement: Unique visitors increased nearly 500% in three months compared to the full prior year 

  • Media Coverage Secured: 

            -CW33’s Inside DFW aired a televised segment on the nonprofit’s mission 

            -Fort Worth Report featured Texas Blossoms in its 2023 Earth Month series 

            -Fort Worth Business Press, KERA’s Art & Seek, and other local outlets published event                       

              announcements and calendar placements 

  • Fundraising Event Success: Back In Bloom reintroduced the nonprofit with a polished presence, strategic messaging, and strong community turnout 

  • Innovative Outreach: Seed paper giveaways offered a plantable, symbolic connection to the mission—putting the message into the hands (and gardens) of residents across Fort Worth 

  • Brand Foundation Built for Growth: The new identity and storytelling platform support donor outreach and future expansion into additional cities 

Services
Provided

  • Brand strategy and identity development 

  • Website design and multimedia content 

  • Event planning and production 

  • Social media coordination and influencer outreach 

  • Media relations, story placement, and interview coordination 

  • Performance tracking and engagement analytics 

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