Westworth Falls
Branding, Marketing & Public Relations for a Luxury Housing Development
Client: Lee Nicol Interests, LLC, a prominent Fort Worth-based luxury housing developer
The Challenge
Westworth Falls, a luxury residential development on the west side of Fort Worth, needed a compelling brand identity and marketing strategy to distinguish itself in a competitive housing market. The development offered rare amenities—including direct access to Airfield Falls, the largest natural waterfall in Tarrant County—but those advantages were not widely known to prospective buyers.
The client needed more than promotional materials—they needed a brand that would reflect the development’s unique blend of natural beauty, high-end living, and proximity to downtown Fort Worth, along with a media strategy to elevate visibility and drive interest.
Our Approach
Pavlik and Associates led all aspects of branding, marketing, and public relations for Westworth Falls, crafting a strong narrative around the community’s core assets: luxury homes, nature access, and neighborhood charm.
We developed a complete branding package—including identity design, messaging framework, print materials, and digital assets—and executed a multimedia marketing plan tailored to real estate buyers and community stakeholders.
As part of the campaign, we directed, filmed, and edited a high-quality promotional video that brought the development’s story to life. The video was featured on the development’s website and social media and received international recognition with a Platinum Hermes Creative Award in 2020.
The Impact
The branding and promotional efforts helped establish Westworth Falls as one of Fort Worth’s most distinctive new developments. With a clear identity, elevated digital presence, and award-winning video content, the project successfully communicated its unique value to prospective residents and the broader public.
Pavlik’s work positioned the development not just as a place to live—but as a destination.
Services
Provided
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Brand identity and messaging development
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Marketing strategy and execution
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Promotional video production (script, direction, filming, editing)
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Graphic design and print collateral
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Website and social media content
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Market research and audience targeting
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Media relations and award submission
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Performance tracking and media monitoring